Self-perceived mate value (SPMV) is important for calibrating choices of potential mates and of mating strategies (Kirkpatrick & Ellis, 2001), and yet there has been little investigation into how it is related to happiness. Using a sample of 105 U.S. women on M-turk, we assessed SPMV by using the Desirability scale (Durante, Li, & Haselton, 2008) and subjective well-being (SWB) with the Schedule for Positive and Negative Affect (SPANE; Diener et al., 2009) and the Satisfaction With Life Scale (SWLS; Diener et al., 1985). Positive relationships between SPMV and SWB were found. The strength of the relation between SPMV and SWB varied as a function of SPMV for short-term or long-term relationship. The correlation between long-term SPMV and SWB, calculated across all components of SWB, was significantly stronger than that between short-term SPMV and SWB (r = .53 vs r =.13; t = 4.34, p < .001). Interestingly, the life domains considered important for happiness differed between those scoring high on short- versus long-term SPMV. The higher a woman perceived her short-term mate value, the more she thought that physical attractiveness was central for happiness (r = .24, p = .02), a domain known to have a marginal effect on SWB (Diener, Wolsic, & Fujita, 1995). On the other hand, those who thought highly of their long-term mate value were more likely to point to self-esteem, known to be a strong predictor of happiness (Campbell, 1981; Lucas, Diener, & Suh, 1996), as a key component of their happiness (r = .21, p = .04). Even though the current study was limited by cross-sectional data, present findings have implications for future studies on the components of SPMV, differences in mate value profiles, and their effects on happiness.